Your China import business is doing it the wrong way!? First of all, five laws to be suppressed are introduced.

Hello. It is a hori of the manager.

This time, I will talk about the Chinese import business.

I feel that employment is becoming more severe due to the lingering coronavirus.

If you are an office worker, it may be difficult to take various actions unless you are a person who demonstrates high performance anyway, whether you stay at the current company as it is or change jobs.

On the other hand, if the company has a little more physical strength, I feel that my career vision of working hard as much as possible in that main job and working in side jobs will also become the standard for company employees.

In addition, managers will also be required to switch the rudder of gradually shifting from their current business to a new business type.

One of the popular side jobs and side businesses for a long time is the "China Import Business", but to be honest, in addition to the increase in domestic players, I feel that even if we do it, we will have a reasonable struggle at first even if we do it.

Still, it is better than not doing anything at all, and of course there is a possibility that the product you have handled will become large. It is quite possible to start a business from Importing China and shift it to another business.

However, it is not just necessary to do it, but there are laws and points to suppress in the Chinese import business, so I will explain about that area.

Train your connoisseurship to determine products that sell well by yourself

The most important thing in business is not to sell, but to develop "connoisseurship" by looking through products that sell.

The sales method of choosing a product appropriately and doing something with a way of selling will never last long.

Advertising, branding, etc. may sell for a while, but such things will not last long, the business will always end. In order to continue business, it is important to develop an eye for products that sell well. It takes to look at a lot of goods.

The royal road pattern is to look for products on Amazon and elsewhere, but at first it will take a lot of time. It is better to decide about 1 to 2 hours a day and look for products steadily, but it is easy to think about doing something in a way that does not sell products, because you can not endure it and take the time to find it.

Many people think that it is business to think hard about USP and sales copy that do not sell, but that is a waste of time. While you think about copying, buy a book and read it. In addition to time, books are also wasting money.

Products that do not sell will never sell.
However, it is also a study to know what does not sell,
I think that it will not sell, but if you want to do it, please, there are also times when you teach in the form of .

It's quite hard at first to find a product that sells, but let's develop your business by wearing a solid way.

The basic is to handle things that sell naturally if you leave them.

Find and stock reliable local suppliers

When you find a product that is likely to sell, create an environment where you can purchase it from China.
If you look it up on the internet, you will get a lot of information about local suppliers for Japanese people.

There is a discussion about what can be trusted, but to express my personal opinion, I think that it is a company that understands the intentions of this business.

Here's an example of how to get along.
In order to make money in business, the basic idea is to buy products cheaper than selling them at a high price.

As an aside, there are many people who think that it is good to sell products at a high price in order to make money. In general, it is easy to think that selling higher than selling cheaply is more profitable, but in fact, there are ways to make money even if you sell cheaply. That means cheaper purchasing.

In an extreme example, rather than selling what you bought for 50 yen for 120 yen, it is more profitable to sell what you bought for 20 yen for 100 yen. Buying cheaply tends to reduce the cost of the supplier, that is, the act of "hitting", but in fact it is not.

Beating will see the production plant and suppliers cry, so if you do such a business, the distortion will always return to yourself.

The process to make it cheaper is to have multiple suppliers find and compare prices.

If you go to a local wholesaler, you can look around various stores, and on the Internet, you can see many shops that sell the same products. Unfortunately, I can't go there now, so I'll have my supplier look for it online.

Strangely enough, the same product is not necessarily sold at the same price, but if you look around multiple times, the difference in price will come out. For example, if the store is a cheap shop or the product you are dealing with is a product that you are good at, the price may be lower than the other.

It is also a time-consuming task to find such stores patiently, but doing this firmly is the first step in developing your business.

(And, of course, at a cost), businesses are required to find a supplier who can go out with them, and to have a sincere attitude to get them to do so.

Learn how to use OEM products that better meet customer needs

AN OEM is a way of doing business by changing the specifications of existing products and so on, "making original products and differentiating them from others"

With the spread of e-commerce sites and the ability of many operators to enter the retail business, it may be difficult to find a product that suddenly explodes and is a big hit in the current market where countless products are available.

Therefore, we are actually doing it, but one way of business is to find a product that can sell to some extent after being firmly connoisseur, and when the sales system is established in-house, make improvements (OEM) so that the product can be sold further.

To put it simply, we negotiate with the local factory to write specifications and make original products. Sometimes you end up ordering in large quantities, but the cost will be cheaper.

In addition, if it is an original product, customers may be able to buy it even if it is a little expensive. In addition, it will be an area that other companies, including major companies, cannot enter, and it will be a monopoly only for our company, so I would like you to take on the challenge.

On the other hand, negotiations for OEM products to be made are quite difficult.

In a word, it is impossible to say that "I have a Chinese factory make an improved product". We will proceed with the discussion while having local suppliers, etc. acting as intermediaries mentioned above. In order to obtain such cooperation, daily relationships with suppliers are important.

Another thing I add is that we need experience and know-how to OEM existing products in the first place. Let's learn while doing.

Let's go to China because it is chinese import (currently not possible)

Currently, due to the impact of the new coronavirus, going to China and going around factories, going to exhibitions will be physically difficult. However, I don't know how long this situation will last. If you are importing from China, please remember that you will eventually go to China.

As for why it is important to go to China and go there, you can talk directly with suppliers, understand the local business situation, and communicate your intentions and enthusiasm by talking directly with the person in charge through the supplier at exhibitions and wholesalers.

By clearly communicating your intentions, you can make your business more advantageous. In addition, since you can see the product directly, you may be able to save time and effort to check the sample of the product to be purchased.

In addition, by deepening exchanges with local people and building relationships of trust, it will be possible to get good products to be turned around and give priority to your work. Because it is an era that can be finished on the Internet, going to the site and feeling the business on site firsthand is the factor that makes the business grow.

However, it is difficult to prepare for acceptance as the other side, so let's go out after making thorough adjustments in advance. If you go here, you will not be pleased (unconditionally), so be careful there.

Securing funds to do business

Because it's a business, you'll need money anyway. There may be many people who do not have much money at hand now. However, it is nonsense to give up the business you want to do just because you don't have money.

On the other hand, if you are a business beginner, even if you have some funds, it may not make much sense. It can also be assumed that if there is no knowledge, know-how, and skills to operate, it will only be faster to run out of money.

In any case, if you start a business diligently for a small amount of money, make sales and profits even a little, and prepare the necessary business environment, trust in you will be born there.

Also, if you find a good product and want to introduce it to Japan, it may be possible to raise funds by crowdfunding, etc., and banks may also lend money to the credit you have been doing business with.

Even if you have enough money, I think it is better to gradually increase the amount of money invested at this stage.

Learn well, practice it thoroughly, repeat this

Finally is a little supplement.

It is impossible to understand the contents that I have talked about so far in one go. After all, you will need a mentor to guide you each time. I don't want you to choose me, but you definitely need a leader.

There are three points of how to choose a leader.

Choose people who are doing business and delivering results.

Some leaders have never been to China, never been an OEM, or have never done Chinese goods at terrible times, but they are also instructing them in product sales, so be careful.

Don't choose people who have a slow response.

Business is all around at speed. Among them, people who do not reply immediately even if you make an inquiry are slow people in everything, so it is better not to choose such a person.

Choose someone who understands what you're talking about.

If you don't understand what you're talking about, it's hard to work with them. You should choose someone who can answer your questions clearly and understand your explanation.

As it is, I wrote the law when starting a Business in China.
I think there are many people who start from the beginning, people who have already started little by little, people who have passed some time since they started, but I hope that each person has a part that can be useful somewhere.

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